If you are an business that has multiple types of products or services, it makes sense to have landing pages targeting each thing separately. Our strategy is really to get in front of searchers using very specific queries in Google. For example, it’s likely difficult to be ranked #1 for whatever you do in your city. What’s more strategic is to try to rank for the specific page that is specific to the product or service, individually. That strategy will more likely bring in searchers who are looking for the thing that you have or do.
The key performance indicators we’re constantly monitoring are competitive trends, SEO, advertising, content and PR, and social media.
Our reasoning for helping businesses is that we’re passionate about systematization. If we can do great SEM work for our customers, we can bring them people that need their products and services.
That’s part of our core mission; helping people find the products and services they need in a world full of other options. The service we offer is more than hard work to beat the competition, it’s worth much more than that to us.
In this step we’re planning based on an initial audit, and qualifying so we’re on the same page.
In this step we’re aligning our goals and procedures, followed by a thorough proposal of services.
In this step we’re implementing and wrapping up initial work, followed by continued service.
Your business is important to you, and we want it to be important to us, too. Just as an investor is interested in the outcomes of their investments, we’re investing in our partnerships.
Our main objective in doing Content Marketing for businesses is to increase the quantity and quality of leads, which should equate to new and retained customers.
Phil Frost, Main Street ROI
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